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The outsourced, in-house communications team for brands that think big

 

Startups and start-up energy

We ignite the buzz and jump-start momentum for major media, technology, kids, and lifestyle brands at every stage.

 
 
 

At ANPR, we bring fresh energy, new ideas, and a high-touch approach to every client.

 
 
 
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You set the goals, we'll write the playbook

We use our 20 years of experience to come up with unique strategies that meet your brand’s goals.

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New ideas, established relationships

We know what’s news, and what’s not. Our long-held relationships with reporters, podcasters, editors, influencers and more give us a deep understanding of where your story fits best.

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We always Slack back

We pride ourselves on our collaborative approach. We will become an extension of your team, and a regular contributor to your Slack channel.

Our Services

We work closely with your team to find your brand’s best angle, then create a strategy and craft the story that shows it off.

 

Strategy

Communication Strategy
Launch Strategy
Earned Media Strategy
Strategic Partnerships
Strategic Counsel

Communication

Messaging
Story Mining
Media Relations
Amplification
Newsjacking
Media Training
Crisis Communications
Media & Social Audits

IRL

Experiential Events
Launch Events
Speaking Engagements
Awards

Don't take it from us, take it from our clients...

 
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Testimonials

Cricut came to ANPR with a big picture message in a new, relatively unknown field: technology meets DIY crafting. ANPR helped develop a narrative that narrowed our focus to specific story lines, which successfully resonated with the lifestyle press. Cricut was growing rapidly, and Alissa was able to refine those story lines to broaden coverage and increase visibility across audiences. In a matter of months, we nearly tripled her scope of work – she gets results.”

– Susan Stillings, Executive Vice President, Marketing & Tiffany Isbell, Director of Corporate Marketing, Cricut

Whip-smart, creative, and tenacious, ANPR combines a deep understanding of the media landscape with an ability to connect with reporters, editors, and other influencers in smart, thoughtful ways. But what sets them apart is their collaborative approach and total commitment to their client’s success. They didn’t just learn about our brand. They lived and breathed it every day…”

– Amy Poftak, Assistant Director of Communications, Harvard Business Review

ANPR took the time to understand our brand and mission. And their creativity and drive are unparalleled. It’s like having your own in-house PR team.”

– Steven Kotok, former President The Week

I’ve worked with Alissa Neil for two decades, and I’m always impressed with how she and her team find creative, effective ways to generate buzz. They take the time to really understand their clients, and they know that smart public relations means thinking well beyond the press release.”

– Jim Ledbetter, former Editor, Inc Magazine; Editor/Publisher FIN

In a world of reactive PR, ANPR is a team of rare professionals who are three steps ahead of their clients’ needs. They’re creative and collaborative and super-connected, but what really impresses me is how much they anticipate what the opportunities will be for my business. And then they go develop them, leaving no stone unturned. I’ve never had any doubt about their passion for our product, and I quickly learned that they were working just as hard as I was to see it succeed.”

– Jon Dorn, VP/GM Endurance Group, Pocket Outdoor Media