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ANPR at SXSW, Take 2

Posted by Stephanie on March 4th, 2013

She's got her tweeting boots on!

Former ANPR star intern Alyssa Galella, aka Alyssa Jr., left us after 2 years in December, 2007, and set the PR/tech world abuzz — literally — with her mastery of PR and social media. The rock star that she is, Alyssa Jr. was blogging and tweeting before the average person realized that tweeting was no longer just for the birds. We’re not at all surprised that she’ll be in the midst of the action at SXSW. Here she nails the spirit of the SXSW fustercluck.

Find more about the panels ANPR will be handling at SXSW Film and Interactive all this week and next week on our Facebook page. And if you’re going to be in Austin for the festivities, try and catch Alissa (“Sr.”) for a michelada or two!

Working hard at SXSW

 

Happy Holidays from ANPR!

Posted by alissa on December 21st, 2012

Dear clients, fans, and friends:

This Holiday weekend, forget the egg nog and fruitcake and opt for something more basic, yet equally as indulgent. Kick back with your favorites and enjoy!

Best wishes from Alissa, Jocelyn, Mallory, and Stephanie

To see more drawings from “Will Draw For Food,” check out the entire gallery here: http://oygdraw.tumblr.com/

THE PERKS OF BEING A SMALL FIRM-ER

Posted by jocelyn on June 28th, 2012

The duration I’ve been at this job is almost always a jaw-dropper. “Going on ten years,” I tell people. And it’s true — I was hired as an ANPR intern during my senior year of college. Fast forward to ten years later, I’m entering my 30s but far from entering another gig.

While on the surface, working for a small firm for the duration of a decade could seem really stifling, I’d argue it’s been entirely the opposite. Here are my thoughts on why working for a small firm, (for the long haul), is especially worthwhile:

SMALL FIRM MYTH 1: Your co-workers are small in numbers, limiting the social aspect of your job and the opportunity for inspiration/mentorship.

SMALL FIRM MYTH BUSTED: While our ANPR team is small, it’s strong and tight-knit. I trust and admire my co-workers, and the level of mentorship I’ve been able to gain from working so closely with Alissa all these years has been tremendous. (While someone you don’t know but admire could be inspiring, I find mentorship more effective when it’s coming from someone I know especially well.) Not to mention, at ANPR, we don’t just say we aim to be a part of our clients’ teams, we really make that happen. We keep lines of communication with our clients so open that I feel like I’m fully on staff at the magazines/media entities we represent, meaning my co-workers actually outnumber that of some midsize firms, without ever running the risk of me becoming reduced to an employee number. At a small firm, your work—and you—really matter.

SMALL FIRM MYTH 2: Your job will soon get boring, because, unlike a bigger firm, there aren’t other teams you can join or extra projects to get involved in.

SMALL FIRM MYTH BUSTED: Whether we’re immersing ourselves in a new client, learning the latest new media techniques, or brainstorming about a client event, my work here is never boring. As part of a team at a small firm, your opinion matters and is taken into consideration when going after new business. This is huge – and means that essentially you end up working on more projects that you actually care about. You have more control over your daily focus than you would at a bigger firm. And, with a small team, you have to have your hands in everything in order to be effective. You’ll never “title-out” of pitching or researching journalists, which keeps you in the loop and up to date with the news and the contacts you really need.

SMALL FIRM MYTH 3: There’s no opportunity for growth at a small firm.

SMALL FIRM MYTH BUSTED: I will tell you based on experience, that the growth opportunities at a small firm are remarkable, essentially because you are working at a small firm. You can’t hide behind your cube when your company consists of four people.When your team is limited, every member of the staff has to be nimble and has to contribute hugely to the company’s work. You are expected to step up to the plate. You are expected to bring more to the table. You are expected to vary your perspective and offer up a fresh take on things. You’re expected to run the meeting when your boss is out sick. You’re expected to show up to the event and take charge when your coworkers are stuck in traffic. This is tremendous, and has been hugely valuable to my professional growth.

Other, miscellaneous reasons a small firm rules: Your boss gives you seriously thoughtful birthday/holiday gifts; company lunches happen often because it’s not such a huge expense; internal staff meetings include actual work but some personal catching up too; your co-workers support you in a majorly authentic way – there’s no room for competition in a small firm.

And wait, did I mention you get to know your co-workers really well?

Bonus: The entire firm can fit into one photobooth

–Jocelyn

 

 

ANPR turns 9!

Posted by alissa on June 26th, 2012

[ANPR celebrates to 'the nines']

 

That was quick. It’s hard for me to believe that ANPR is celebrating its 9th anniversary this month. For one, it’s the longest I’ve been at any one job. This month also marks the 9 years (minus 1 week) that I’ve had the good fortune to work with my amazing colleague Jocelyn Nubel. A rising senior at NYU when she interviewed to be the first intern-ever at ANPR, Jocelyn immediately blew me away and continues to shine. Note to Lauren: once you drink the ANPR Kool-Aid, you never leave! Thanks to both Jocelyn and Lauren, (and a special shout out to Mallory who has been working for us from her new home in Minneapolis), for keeping things fun, entertaining, and always putting me in my place!

Our clients also continue to wow me, nine years and counting, and I’m not only grateful to be working with so many amazing brands but even more so to have become colleagues and friends with the masterminds and editorial voices at these outstanding media entities. Thanks so much for your ongoing support.

We’re waiting for year 10 for the big celebration, but in the meantime, be on the lookout for news about our latest new client – an extremely useful and innovative app that we’re certain is going to catch on. We have big plans for the coming year, among them an ANPR podcast: “What the flack!” featuring journalists and news-makers alike. More about that soon.

Pacific Standard launch party in New York City

Posted by lauren on May 2nd, 2012

ANPR client Pacific Standard trekked cross-country from Santa Barbara last week to introduce their new, pioneering magazine to the East. Sipping down the best California wines at the lovely Corkbuzz Wine Studio and snacking on canapés over conversation, Corkbuzz was very much abuzz (no pun intended!) with chatter about the magazine and where it’s headed under the direction of Editor-in-Chief Maria Streshinky, formerly the managing editor at The Atlantic, and President/Publisher P. Steven Ainsley.

Not surprisingly, New Yorkers, among them—Jim Ledbetter, Keach Hagey, Felix Salmon, Glynnis MacNichol, Charlotte Morgan, Rachel Sklar, Jeff Bercovici —were intrigued by Pacific Standard and the role it’s carving out within the national media conversation.  Kenneth Prewitt of Columbia University and SIPA, David Andelman of the World Policy Institute, and writers from ProPublica also chatted about the western perspective, why Obama is looking West, and a fascinating look into the psychology of the superhero.

 

From left: Geane DeLima, Maria Streshinsky, P. Steven Ainsley

ANPR is headed to Austin for SXSW

Posted by lauren on March 9th, 2012

We know it’s been a while since our last posting—but we figured it be best to re-enter the blogosphere with a bang. That is, on behalf of our clients Slate, The Week and mental_floss, we are on our way to this year’s SXSW Interactive Conference and Festival in Austin, Texas.

 

With three-out-of-three panel submissions accepted on behalf of our clients, we’re thrilled at the opportunity to head down to Austin to mingle with the brightest minds and most innovative entrepreneurs in the biz. As SXSW rookies, we’re just slightly (!) anxious about the whirlwind that will soon begin down south. But as always, we’re prepared: with itineraries printed and luggage already packed, the big hurdle now will be narrowing down which of the many panels to attend. There are, after all, hundreds of events to choose from during the Interactive portion of SXSW.

 

Not to brush dirt off our own shoulders, but our clients have some pretty spectacular panels and core conversations coming up over the next week, all of which we are looking forward to:

 

•The Week’s Bill Falk, Slate’s Julia Turner, AdAge’s Simon Dumeno and Reuters’ Felix Salmon will converge to discuss the topic, “Is Aggregation Theft?” on Tuesday, March 13 (Note: Panel will take place in the Sheraton Austin, Capitol ABCD). Join these top media trailblazers for a conversation about the art of filtering and curating other organizations’ content, and where this editorial model fits into the new media landscape. Decide for yourself: aggregation—friend or foe? #CURATE
LINK TO PANEL INFO

•In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate Editor David Plotz and Founder and Editor of The Atavist Evan Ratliff, will discuss how to move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers as well. “140 characters v. 14,000 words” will take place at the Sheraton Austin, Capitol ABCD at 11 AM. #LONGFORM
LINK TO PANEL INFO

•Mental Floss magazine founders Will Pearson and Mangesh Hattikudur will discuss in a Core Conversation entitled “From Dorm Room to Board Room” how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures… all while staying true to your brand. These two media-savvy entrepreneurs launched the mag back in 2001, and today have a brand that includes books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. (Note: Panel will take place at the Courtyard Marriott, Rio Grande Ballroom on Sunday, March 11 at 5 PM). #DORM2BOARD
LINK TO CORE CONVERSATION INFO

As we prepare our clients (and ourselves!) for what is going to be an amazing four days, we solicit any advice from seasoned SXSW-attendees. What should we be most excited for? What are some must-go-to networking events? And most importantly… where can we get the best BBQ offered down south!?

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