Contact Us


15 MetroTech Ctr

8th floor

Brooklyn, NY 11201


Alissa or Jocelyn



Hello! And Welcome to “What the Flack!”

Posted by alissa on June 16th, 2011

Oops – I mean, “You Don’t Know Flack.”  I have a long history of despising the term “flack,” dating back to when I was just starting out in PR as the PR manager for The Village Voice.  Every now and again, I’d hear the term flack and it always put a pit in my stomach.   Note to selfI think they’re referring to people who do what I do, and knocking them. Great! And, then at The Industry Standard, where I was the PR director, the reporters tossed the word flack around like it was a four letter word, all the while with me in their presence.  I’d call up a colleague about a story he was working on that I wanted to publicize and would be greeted by the following message:  “Hi. This is reporter X and if you’re a flack, no need to leave a message.  You can hang up now!”.

“Um, hi,” I’d respond. “This is Alissa; I’m YOUR flack, and if you want me to publicize your story, call me back!”  There was another time, when in the midst of a heated work crisis, a fellow colleague who was then a reporter said in response to the editor-in-chief’s question about socializing with some account execs from a PR agency, “I would never have a drink with those flacks.”  Today, said reporter is a flack (and we’ve gone out socially many times!).

So, we’re calling our blog “You Don’t Know Flack” in an effort to bring some respect back to the profession and demonstrate that communications efforts can be worthy, when done in a meaningful way with thought, integrity, creativity and passion.  In coming posts, you’ll hear from Jocelyn, Lauren and me about what we do for our clients, (especially when it’s really good), and we’ll deconstruct everyday events as they relate to the good, the bad, and the ugly in terms of PR and publicists (not FLACKS, thank you very much!).

Oh, and by the way, please read every word on our brand new, IMHO amazing, website.  We launched this week to celebrate our 8 year anniversary. (We’d have a party but have no money left because we spent it all on the website.)  We promise to get a celebration on the calendar soon and invite all of you wonderful ANPR supporters, but in the meantime, we hope you’ll drink the limeade!