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ANPR is headed to Austin for SXSW

Posted by lauren on March 9th, 2012

We know it’s been a while since our last posting—but we figured it be best to re-enter the blogosphere with a bang. That is, on behalf of our clients Slate, The Week and mental_floss, we are on our way to this year’s SXSW Interactive Conference and Festival in Austin, Texas.


With three-out-of-three panel submissions accepted on behalf of our clients, we’re thrilled at the opportunity to head down to Austin to mingle with the brightest minds and most innovative entrepreneurs in the biz. As SXSW rookies, we’re just slightly (!) anxious about the whirlwind that will soon begin down south. But as always, we’re prepared: with itineraries printed and luggage already packed, the big hurdle now will be narrowing down which of the many panels to attend. There are, after all, hundreds of events to choose from during the Interactive portion of SXSW.


Not to brush dirt off our own shoulders, but our clients have some pretty spectacular panels and core conversations coming up over the next week, all of which we are looking forward to:


•The Week’s Bill Falk, Slate’s Julia Turner, AdAge’s Simon Dumeno and Reuters’ Felix Salmon will converge to discuss the topic, “Is Aggregation Theft?” on Tuesday, March 13 (Note: Panel will take place in the Sheraton Austin, Capitol ABCD). Join these top media trailblazers for a conversation about the art of filtering and curating other organizations’ content, and where this editorial model fits into the new media landscape. Decide for yourself: aggregation—friend or foe? #CURATE

•In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate Editor David Plotz and Founder and Editor of The Atavist Evan Ratliff, will discuss how to move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers as well. “140 characters v. 14,000 words” will take place at the Sheraton Austin, Capitol ABCD at 11 AM. #LONGFORM

•Mental Floss magazine founders Will Pearson and Mangesh Hattikudur will discuss in a Core Conversation entitled “From Dorm Room to Board Room” how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures… all while staying true to your brand. These two media-savvy entrepreneurs launched the mag back in 2001, and today have a brand that includes books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. (Note: Panel will take place at the Courtyard Marriott, Rio Grande Ballroom on Sunday, March 11 at 5 PM). #DORM2BOARD

As we prepare our clients (and ourselves!) for what is going to be an amazing four days, we solicit any advice from seasoned SXSW-attendees. What should we be most excited for? What are some must-go-to networking events? And most importantly… where can we get the best BBQ offered down south!?