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‘Til DIY Do Us Part!

Posted by alissa on March 20th, 2018

Last week, we got to work (work, work) running a press event for Cricut, our lovely client, where we showed reporters just how much this smart cutting machine can do. It’s about so much more than vinyl decals and iron-on apparel; Cricut Maker also cuts leather, fabric, clear plastic (in case you haven’t noticed, that PVC trend is back), and many, many other materials.

Our showcase at the Bryant Park Hotel displayed how items made and embellished with Cricut can be at the center of any home or wedding decor, from intricate paper flowers and table settings, to statement jewelry and leather clutches, to nursery quilts & stuffed animals. Take a scroll and check out some of the things we showed off last week that were made with Cricut, to everyone’s amazement!

This clutch, featuring a leaf pattern designed by Saumya Sharma, the winner of an accessories contest Cricut held for FIT students:

The moccasin-like addition to these oxfords & the bold decal on these heels:

These PVC pouches, along with their felt floral accents, designed by FIT contest runner-up Chloe Kang:

These fun leather earrings, designed by FIT contest finalist Maggi Feldman:

The menus, table numbers, paper flowers (how gorgeous are those anemones?!), agate coaster place cards, and gold-speckled plastic treat boxes in this wedding table setting:

The personalization on this white pillow, plus a spotted pillow, stuffed animal, and nursery quilt based on jungle-inspired designs by FIT contest runner-up Cat Clock:

These similarly-inspired votive holders:

And so much more!

The flu is really, really bad this year — but GoodRx can at least save your wallet

Posted by alissa on February 8th, 2018

You probably know that 2018 has seen the worst flu epidemic in a decade, whether you’re just keeping up with the news, or had to take some extra sick days this winter. But just how much worse off are we, compared to previous years?

A strong indicator of the severity of the flu is the volume of prescriptions for Tamiflu, the drug used to treat the virus. And this year, Tamiflu fills are “ soaring – outpacing last year’s prescriptions by a factor of 10 or even 20 times higher this year in some states, with a nationwide rate that is more than 6 times higher than last year.”

This data comes from our client GoodRx, which helps people save on their prescription drugs, and researches trends in drug prices across the United States. This year, as the flu worsened nationwide, our friends at GoodRx put together a helpful diagram that shows just how bad things are, in certain states in particular:

According to a GoodRx analysis of a nationally representative sample of US prescriptions, pharmacy fills for Tamiflu, the most popular medication to treat the flu, are increasing, with some notable geographic variations. In Arizona, Indiana, Kentucky, and Arkansas, prescriptions are up over 20-fold from last year, and other parts of the south and midwest are likewise seeing an exceptionally high prescription volume.

Whether you’re in one of the states that’s experiencing a particularly high uptick in flu cases, or anywhere else, you can use GoodRx to find out which pharmacies are offering the lowest prices on Tamiflu. (Few people know that the same drug could cost vastly different prices, just across the street!)

Just head to the GoodRx page for Tamiflu, plug in your zip code, and see where you’ll save the most: For example, in New York City, the cash price of Tamiflu (without insurance) will set you back an estimated $108 at Walgreens, but with a free coupon from GoodRx you’ll be on the road to wellness for just $58.46. At Rite Aid, the estimated cash price is up to $150, but a free coupon will get you Tamiflu for $63.40.

If you or a family member comes down with the flu this year, you deserve to treat it without overspending, and GoodRx can help!

These Are A Few of Our Favorite Things!

Posted by alissa on December 5th, 2017

Here at ANPR, we’re always sharing recommendations of articles, podcasts, TV, music, and more with each other. Now, we bring those recommendations to you: Here are a few of our favorite things right now.

Jocelyn: I think most of us would agree that this year was STRESSFUL (CAPS necessary). So while I patiently wait for the dumpster fire that was 2017 to extinguish itself, I’ve been reading “Declutter Your Mind—How to stop worrying, relieve anxiety, and eliminate negative thinking,” by S.J. Scott and Barrie Davenport. I appreciate the useful, tactical advice for taking a more positive attitude. Being down never helped advance any cause, so here’s to bringing better vibes to 2018.

Anu: I recently listened to this episode of the podcast Reply All, titled “Is Facebook Spying on you?” In it, an expert tries (rather unsuccessfully) to explain away the growing suspicion that Facebook is listening to your conversations through your phone to serve you specific ads. My friend has been trying to convince me that Facebook does this this for 6 months, and I think this put her case over the edge!

Alissa: Since, like everyone else, I’ve been steeped in the thick of what has been so much miserable news, I find myself in need of outlets to escape. Lately, I’ve been perusing design blogs and while I’ve always appreciated textiles, I’ve found one designer who I’ve become utterly obsessed with: Seema Krish! I was drawn into this textile designer because of the block print and embroidery technique as well as her colors. But the icing on the cake is that she supports women weavers and workers in India. And I love the studio’s mission: “We design fabrics that are simple and beautiful, with the mission to enhance the lives of both the users and makers of our products.” Can’t wait to have my home adorned with Seema’s beautiful textiles.

Katie: When you think of Willow Smith, you probably think “Whip My Hair.” So I’ve been pleasantly surprised to discover that the now-17-year-old’s new album, The 1st, is much more reminiscent of Lorde and Florence and the Machine than the fun but slightly grating 2010 bop. I’ve been greatly enjoying Willow’s unique voice, interesting melodies, and profound-diary-of-a-teen-girl lyrics (they were called juvenile by the Rolling Stone, to which I say, why is that bad?). Standout songs include Israel, Lonely Road, And Consideration, and Warm Honey.

Stephanie: I’ve been enjoying Search Party on TBS. It pokes smart fun at “millennial” narcissism, and now, in Season 2, it’s also a psychological thriller. Imagine Crime & Punishment or The Tell-Tale Heart, staged among rich kids in Brooklyn. And with a female protagonist, which is cool.

We’re hiring a PR Coordinator

Posted by alissa on May 27th, 2016

Congratulations to everyone graduating this month! We’re hiring a PR coordinator. Is this the job for you? Our office is (almost) as fun as these kitty cubicles.

Feel free to share far and wide, and enjoy this lovely Memorial Day weekend!

PR Coordinator

Alissa Neil PR, a boutique firm specializing in public relations for media organizations and digital startups, is looking for a PR Coordinator to work on the firm’s numerous high-profile accounts. The position will be full-time and paid hourly ($20/hr), with the possibility of turning into a salaried position. This position will be conducted remotely much of the time, but ideally, applicant will be located in or near Washington, DC or New York City, to join various ANPR staffers in the office on occasion.

The PR Coordinator will be responsible for supporting the team on day-to-day operations for numerous clients and must be capable of handling multiple projects at once, with high attention to detail. Candidate must be an excellent writer and possess a strong understanding of—and passion for—today’s media landscape. Ideal applicant will have a background or strong interest in journalism, PR, marketing, and podcasts, and is someone who works well independently. This role also involves research, scheduling, managing interns, and general administrative tasks that will provide support to the rest of the staff.


-Maintain and update numerous press lists, and manage interns on press list maintenance

-Research media outlets, reporters, producers, etc. on a constant basis

-Write and send concise, targeted pitches to news outlets with the aim of securing press coverage for clients on the web, in print, and on TV, radio, and podcasts

-Write press materials including releases, pitches, biographies, one-sheets, and more

-Monitor media coverage and compile thorough reports of media hits to deliver to clients

-Manage billing and accounts receivable, create client invoices, etc.

-Manage the ANPR Twitter and Facebook accounts, and contribute content for clients’ social media accounts when applicable

-Oversee and develop social media opportunities for ANPR and for clients

-Seek out award opportunities for clients and clients’ content, keep track of all applicable awards, and draft award applications

-Schedule meetings and assist with meeting prep; write and circulate meeting agendas

-Provide general administrative support on various activities and projects


-Bachelor’s degree in English, communications, PR, journalism, or related field required

-Internship or previous work in PR, media, or publishing a plus

-Knowledge of Microsoft Office (Word, Excel, Outlook) and Google Docs essential

-Fluency in Twitter essential

-Knowledge of Quickbooks, CisionPoint, and Photoshop a plus


-Excellent writing skills and a strong grasp on grammar, style, and usage

-Excellent organizational skills with attention to detail

-Strong communication and interpersonal skills across all mediums (in person, by phone, email, Twitter, etc.)

-Ability to multitask, work well under pressure, and meet tight deadlines

-Energetic, creative, and enthusiastic self-starter

About ANPR

ANPR is a boutique PR firm with offices in NY, DC and Palo Alto. We like to think of ourselves as working at the center of the zeitgeist, whether on interesting tech startups or news stories of the moment. Our environment moves at a quick pace and requires curiosity, creativity and someone who can shift gears at a moment’s notice. We take our clients seriously, but we also like to keep things light, fun and positive. We nurture and support our colleagues and seek mature and kind individuals to join our unique team.

Please send a resume to


So, it was our 12-year anniversary in June…

Posted by alissa on October 14th, 2015

We’ve been in business for a dozen years!* (And in case you couldn’t tell, we’re celebrating with donuts. Real, edible ones, and also ones of the .gif variety — check out our new homepage slider. Plus, who knew Doughnut Plant‘s ‘wild blueberry’ would be modeled after ANPR’s logo?)


*We didn’t turn twelve today, technically, we turned twelve-and-a-quarter. But we’ve been working on so many exciting and worthwhile projects for our clients, this PR firm just hasn’t had the time to do its own PR.

Here’s just some of the excitement we’ve been engulfed in:

First, our earbuds are afire:  Getting In, an ambitious Panoply podcast that follows NYC-area high school seniors through the entire college admissions process, in real-time, is just getting heated up. Check out all recent episodes here, and if you’re a parent or student, submit an audio message and your question might be answered on a future show. We’re also totally hooked on Panoply’s The Message, a fictional podcast with a sci-fi bent that hearkens back to the early days of radio theater. These are just two of Panoply’s stable of over 60 stellar podcasts we’ve been busy promoting, with more (binge-worthy!) shows to debut soon. Check back on Thursday, October 22 for a very exciting new podcast.

In other news, Harvard Business Review just came out with its 2015 list of Best-Performing CEOs in the World, (move on down, Jeff Bezos).

We’re promoting a best-selling author whose compelling biography of Ruth Bader Ginsburg and Sandra Day O’Connor, Sisters in Law, lends a lot of context to the new Supreme Court season, and speaks volumes on both women’s legacies.

Did we mention we’re also working with a new way to turn your #1 driving distractor into a driving safety tool? Driversiti uses your smartphone’s sensor data to understand driving behavior and provide real-time feedback, helping you drive more safely and efficiently. With the connected car on everyone’s brain, we couldn’t be happier to be involved with such innovative technology.

Oh, and let’s not forget the stunning research by Miner & Co. Studio showing that watching TV is being used as punishment for today’s tablet-toting tots. (Yes, watching TV = punishment in today’s tech-centric world!) Check out the full study here.

Meanwhile, we’re still keeping our core strong with Fuse Pilates.

As you can see, we’re having a busy autumn. So while we do apologize for not celebrating our 12th birthday sooner, all we can say is that we have other priorities! Now we understand why organizations hire agencies.

ANPR lands another client in Beantown

Posted by alissa on December 11th, 2014

Boston is becoming ANPR’s second home (besides DC and NYC!) and we agree, it’s an innovation hotbed.

WBUR in color_smaller_2

We’re thrilled to announce that we’re now working with WBUR, Boston’s NPR station and the creators of Car Talk, Here and Now, On Point and Only a Game. Between radio, podcasting and multimedia, the dynamic station has lots of interesting things happening. We’ll be telling you all about them soon, so tune in!