What We Do
We build, grow and keep the buzz going for your brand!
From conceiving and implementing launch PR strategies (as we did for GOOD magazine and CHOW), to planning and executing event PR (as we have done multiple times for The Week’s Opinion Awards and Slate’s Hive), we are truly a full-service PR firm. Whether it’s via social media, television, radio, print, the web , or live and in-person, we build, grow, and keep the buzz going for your brand.
Press Release Writing and Distribution
Press releases are played out. Only the best PR professionals know how to prepare and distribute them effectively. And we’re those PR pros. Our selectivity in employing the press release means we’ve recaptured the method as a bona fide PR specialty. Our press releases get read, and they get reported on.
What’s more satisfying: Getting the award, or everyone knowing you got the award? At ANPR, we let you have your delicious trophy-shaped cake, and we let you eat it, too. We maximize the buzz of any and all awards you win, so you’re seen -- by your competition, peers, and possible advertisers -- as a leader in the industry.
Panels and Speaking Engagements
You’re a leader in your industry, and we want to let others know it. Your brand is successful because of your brainpower and creativity. Let us place you on the right panels, and put you in the right places so you can become a foremost thought leader in your areas of expertise.
Event Development, Planning & Support
Sure, we’ll happily plan a stellar, on-brand event for your company. In addition, we’ll build some major pre-event chatter and excitement, ensure the right media attend, land great interviews, and get you the clips to make sponsors feel their investment was worthwhile.
How We Do It
Small firm, big ideas, massive impact, real results.
No pre-packaged meals here. Everything we do is made from scratch with the freshest ingredients and ideas. Your brand, your personality, your services, your products are unique. So, too, should be the PR effort around them. That’s where we come in.
The Perfect Plan
Rest assured, before we begin you will have a thorough idea of the work we’ll be doing. We will develop a targeted and custom media relations program. This makes the PR effort highly efficient, highly effective, and it keeps you highly informed.
As a boutique PR firm, ANPR is able to be involved in a more direct way with both its clients and its contacts. Because we’re a firm of few, people know us; and they know us well. We have real relationships with reporters, reviewers, bloggers, editors, bookers, and more. Our contacts occupy all points of the media spectrum—from web to paper, local to network, AM to FM.
Why We Do It
Do it the right way, not the old way.
A Strong News Sensibility
At the core of any PR plan is a comprehensive media relations program. We are a firm that prides itself on our relationships with reporters and we always strive to communicate our strong news sensibility. We make a concerted effort to ensure that our communication style with reporters, bloggers, and producers is reflective of how they think, what is of interest to them, and how they like to communicate.
We Don't Have to Play by the Rules
But good sensibility doesn’t mean we play by the rules. For instance, at ANPR, we seldom ever employ press releases. We’re simply not convinced they’re of all that much value in the new media climate. Sure, we’re happy to put together a thoughtful and newsworthy press release when relevant and important to a partner, sponsor, advertiser, or executive. But, we do not believe in the “press release” as a means of authentic communication, nor do we rely on press releases to achieve results for us. Press releases are almost always a formality, and not the means by which we measure our productivity or effectiveness.
We believe good results are the consequences of good contacts, the right angle, smart strategy, and talented people.