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Alissa or Jocelyn



Who We Are

Our History Alissa Neil Jocelyn Westerhold Katie O’Brien Sarah Van Cleve

Our History

ANPR is a NYC-based PR Agency founded in 2003. To truly know the story of ANPR, you must first know the rich histories of our fascinating and wholly unique staff. To aid you in this, we’ve put together an illuminating (and entertaining, we admit) timeline. Now, like all good history lessons, let’s start from the top, shall we?

NPR hits the airwaves

1971  - National Public Radio hits the airwaves, coming only one letter away from having the best acronym ever.

Hearst Magazines hires Alissa Neil as a public relations manager

In this role, she handles the trade and consumer publicity for the company’s 15 magazines (including Cosmopolitan, Esquire, Redbook, and many others).

Jocelyn Nubel is voted “friendliest” in her 8th grade class

Jocelyn is selected Class Friendliest

A long career in public relations is almost inevitable.

Alissa joins The Village Voice as its first PR director

During her tenure, Stern Publishing buys the LA Weekly, Cleveland Free Times, Seattle Weekly, Minneapolis City Pages, and three other alternative newsweeklies where Alissa oversees PR.

Alissa joins the company that made the internet famous: The Industry Standard

Here, she is in charge of weekly magazine publicity, Standard conferences, and events. Alissa likens her experience to a residency (as in, she worked so much, she might as well have lived there), and it’s where she hones her skills in company positioning, messaging, crisis communication, and new product launches.

Alissa and the Editor in Chief of Bicycling magazine head to Portland, Maine to kick off BikeTown

Now in its eighth year, the grassroots program has traveled to more than 40 cities, as well as Africa, and given away more than 5000 bikes. It’s also been on the Today Show, The Early Show and numerous other outlets thanks to ANPR.

ANPR hangs its shingle

Freshly back from Italy, Jocelyn Nubel begins an internship at ANPR. First order of business: figure out what a shingle is.

Food is fun again when ANPR helps launch CHOW magazine in print form

CHOW magazine

ANPR plans a launch party at Metrazur, NYC and the who’s who of major league foodies attend. Even Chef Charlie Palmer himself sticks around. CNET then buys CHOW, and CHOW becomes Buh-bye print.

The staff at ANPR keeps claiming they have “the force” and staging mock light saber battles

In reality, they have the George Lucas Education Foundation as a new client.

Jocelyn graduates from NYU

Jocelyn graduates from NYU with a BA in journalism and she starts full time at Alissa Neil PR.

Jocelyn and Alissa sit next to NY1’s George Whipple and his infamous eyebrows at ANPR client, Variety’s film screening series

Also, and perhaps more importantly, Variety seeks assistance from Alissa and Jocelyn to oversee a Matt Dillon NYC photo shoot.

Spotted — Al Gore singing along to “Hip Hop Hooray” at an ANPR-organized GOOD launch party

Al Gore and Alissa Neil

The media is abuzz (and yes, pretty hungover) after this barn-burner of a magazine bash.

ANPR makes “giving a damn” mainstream again by helping to launch GOOD, the previously unheard of magazine

ANPR scores features in the New York Times, Wall Street Journal and a segment on Good Morning America. Subscriptions skyrocket from zero to 2000 on the day the news hits.

Alissa signs on with Backpacker supported non-profit, Big City Mountaineers

After working and being inspired by Backpacker magazine for nearly 5 years, Alissa signs on with Backpacker supported non-profit, Big City Mountaineers, and takes to the back country for 8 days in Yosemite. Uh-oh.

Give me your tired, your poor…

emma lazarus

Nextbook Press publishes a biography of Emma Lazarus, and ANPR arranges a book party at Ms. Lazarus’ former home in the historic West Village. How’s that for timeless?

ANPR clients Women’s Health & Bicycling land a spot on AdWeek’s 2007 Hot List

Hotlist 2007

Something sweet for Halloween

GMA Women's Health

ANPR gives Women’s Health a Halloween treat by booking fitness expert Lisa Drayer on Good Morning America, where she explains which candies are the worst for your waistline

ANPR gets out more

Alissa and Jocelyn work with Backpacker magazine & the NYC Parks Department to pull off “Under the Stars,” an overnight camp-out event that highlights Backpacker‘s prowess in everything outdoors

Mmmbop 2.0

The adorable and now grown up Hanson brothers take on ANPR; ANPR takes on Hanson’s charity book: “Take The Walk.”


ANPR hires 3rd full time employee

A media favorite, The Week magazine, finds its new favorite PR firm

They hire ANPR and the start of a long-standing relationship begins.

ANPR finds the perfect venue and organizes a Pandora get-down

Hiro Ballroom it is.

CBS brings back ANPR for round 2

CBS buys CNET, owner of CHOW.COM, and brings back ANPR for round 2.

Sex sells

It always has, and it continues to thanks in part to The Frisky’s patronage of ANPR.

Alissa Neil PR Clients (Runner’s World, Backpacker, Bicycling) sweep the National Magazine Awards

ANPR Client

The appropriate level of celebration ensues.

Alissa heads to Agahoza-Shalom Youth Village in Rwanda

Alissa heads to Agahoza-Shalom Youth Village in Rwanda to check out PR opportunities there. The pro-bono project continues today.

Waffle brownies, anyone?

Today show CHOW

ANPR snags a Today show segment for CHOW magazine’s food editor Aida Mollenkamp about uncommon uses for common appliances. 

The Slate Group hires ANPR

Little do they know, they’re about to become roommates.

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ANPR heads to DC for the 6th annual Opinion Awards presented by The Week.

Alissa and Jocelyn manage the massive press presence and mingle with David Axelrod.

Slate moves office to 95 Morton Street, ANPR piggybacks

ANPR pulls a hat trick

bazelon today show

With the alarming trend of cyberbullying grabbing everyone’s attention, Slate columnist Emily Bazelon breaks news about a big cyberbullying case and ANPR manages to book three interviews on Today.

Second verse same as the first at the 7th annual Opinion Awards

Only this time, it’s special guest Rahm Emanuel who they’re hangin’ with.

ANPR submits three panels to SXSW.

Three for three, they all get accepted.

Happy 8th birthday, ANPR!

Happy 8th Birthday ANPR!

Some generally excellent news

ANPR and Slate

Slate wins National Magazine Digital Award for General Excellence.

Mud run, anyone?

ANPR starts training for the biggest and best mud run for women, Dirty Girl, preparing PR strategy for 60 plus events nationwide.

Stephanie Gomory joins ANPR

Her first day of work: Hurricane Sandy. Nevertheless, she officially rounds out the A-team.

ANPR’s VP Jocelyn Nubel changes her name and relocates to Palo Alto

The new Mrs. Westerhold opens ANPR’s West Coast office in the heart of Silicon Valley.

Welcome, Pacific Standard!

Pacific Standard launch party

ANPR helps launch new magazine Pacific Standard (formerly Miller-McCune), and celebrates with party at Corkbuzz Wine Studio in NYC.

Austin, here we come!

ANPR heads to SXSW in Austin, TX for Slate, The Week, and mental_floss with three accepted panels: “40 characters v. 14,000 words”, “Is Aggregation Theft?”, and “From Dorm Room to Board Room”.

Dirty Girl gets TODAY treatment

DG timeline pic

ANPR coordinates and heads to Chicago for a TODAY show taping of a Dirty Girl Mud Run, where anchor Sara Haines has a blast getting dirty, tutu and all

ANPR turns 10!


ANPR marks a decade of tenacious, attentive, and consistent work — and celebrates with a series of appropriately-themed puns.

Work and fun collide again

Splitsider hires ANPR to handle the launch of their digital distribution label, Splitsider Presents, and its first film release, “The Exquisite Corpse Project”

Roadshow for Growth


Slate and GE Capital develop their largest-ever multi-platform marketing campaign and ANPR lands it a prime spot in the New York Times

Awards season


Watch out, National Magazine Awards! Pacific Standard takes home 3 MAGGIES, besting Reason, Sierra, and Mother Jones

SXSW, Take 2

This time with 5 client panels featured at the Interactive and Film festivals

julia turner

Slate’s beloved David Plotz is replaced by the ever-brilliant Julia Turner, and ANPR makes sure the New York Times is first to report it.

Tomato, Tom-ah-to

Green Tomato vehicles on their launch in Washington DC.

Whichever way you say it, ANPR is thrilled to take on its first DC-based client, the eco-friendly car service Green Tomato Cars

ANPR on the move


ANPR expands its national reach yet again, with Alissa setting up shop in Washington, D.C. (Jocelyn continues to represent the West Coast in Palo Alto, while Stephanie holds down the fort in NYC)

More generally excellent news

Pacific Standard snags a National Magazine Awards nomination in the much-coveted General Excellence category for Literature, Science, and Politics



Slate gears up to launch its first-ever membership program; ANPR ensures it gets the media response it deserves

ANPR on top

top women

Not only does Alissa Neil put the AN in ANPR; this year, she was named among FOLIO’s Top Women in Media, in the Entrepreneur category. Up top!


Slate launches its ground-breaking podcast network, Panoply; ANPR jumps in to acquire a panoply of fantastic press (couldn’t resist).

PS for the win!

JanFeb 2014 cover

Pacific Standard wins its first-ever National Magazine Award, in the Public Interest category, for “Why Women Aren’t Welcome on the Internet” by Amanda Hess

Investigative Fund launches new fellowship

Image result for investigative fund

The Ida B. Wells Fellowship promotes diversity in journalism by helping to create a pipeline of investigative reporters of color. ANPR makes sure the fellowship gets major exposure. Learn more about the program here.

Katie O’Brien joins ANPR

She brings with her a serious sense for the news, social media, and how to write a good pitch. Welcome, Katie!

A healthy addition

ANPR signs on to work with Iodine, a data company that helps people find the medications that work best for them. The magic happens through a combination of pharmacist expertise, FDA data, and real life experience from more than 100,000 people. Try ‘em out!


IODINE Logo: Click to return to homepage

A big, loud announcement

Panoply, The Slate Group’s podcasting arm, launches Megaphone, a new CMS & ad platform for podcasters, and ANPR makes some noise about it.


Cricut Maker launches

Cricut Maker 1

And ANPR is present for the big reveal in Salt Lake City! The newest member of the Cricut family cuts hundreds of fabrics, among other pretty impressive features. And this is just the beginning of some serious praise in the press for the new machine. (Exhibit A)



ANPR gets crafty

Taking on a brand new client never looked this good! We can’t wait to flex our creative muscles on PR strategy for Cricut, a company that makes smart cutting machines & beautiful materials to enable DIY-ers of all stripes. See what the fuss is about at


GoodRx, better, best!

We’re pumped about handling PR for GoodRx, an organization that helps Americans save big on their prescription medications by collecting prices & discounts from over 60,000 U.S. pharmacies. Learn more at


Image result for good rx

‘Til DIY do us part

ANPR holds a massive press mixer in NYC to show off everything Cricut Maker can do, from designing perfect DIY weddings to embellishing clothing and crafting personal accessories from scratch. Some exceptional PR comes of it, too: see this review in Business Insider.



Our Bios

Alissa Neil

Awesome list of awesome things:

Alissa Neil President & Founder

With more than 20 years in public relations for major media companies, Alissa Neil is as accomplished as she is experienced. Prior to launching Alissa Neil PR in 2003, Alissa built an impressive resume managing and directing PR for brands such as The Industry StandardThe Village VoiceLA WeeklyRedbook, and Cosmopolitan. From successfully managing the trade and consumer publicity efforts of 15 magazines at one time, to coordinating press efforts at international conferences and events, to launching unknown media entities and turning them into viral sensations overnight, Alissa has displayed extraordinary energy, creativity, and ambition in her career. Her expertise translates into results for her clients.
Alissa has secured countless media placements for her clients within such outlets as The New York Times, The Wall Street Journal, AP, Reuters, BloombergUSA TodayNew York Daily NewsThe New York PostLA TimesSan Francisco ChronicleAdvertising AgeMediaWeekHuffington Post, Politico, MediaBistro, as well as on The Today ShowGood Morning AmericaCBS Early ShowCNN, CNBC, MSNBC, National Public Radio, Marketplace, PBS NewsHour, and numerous other local and national outlets. Alissa was named among FOLIO’s Top Women in Media, in the Entrepreneur category, in 2015.


Jocelyn Westerhold

Awesome list of awesome things:

Jocelyn Nubel Vice President

Having joined Alissa Neil PR in its first year (2003) as an intern, Jocelyn is now vice president of the firm. Her current duties include creating and designing successful PR strategies, securing media placements, managing client press appearances, and executing client events. Jocelyn maintains (and is continually expanding her book of) numerous media contacts in the broadcast, print, and web arenas. Indeed, she has been responsible for booking client appearances on national and local television and radio outlets, as well as placing stories and items in key print outlets. She’s proven effective at generating buzz around clients on influential blogs and websites. Jocelyn’s background, which includes freelance writing, blogging, and a bachelor’s degree in broadcast journalism from New York University, has made her quite familiar with modern media content and tonality. Truly, she has become an expert in identifying the type of press interaction that really works.
Katie O’Brien

Awesome list of awesome things:

Katie O’Brien PR & Social Media Manager

Katie began at ANPR in 2016, after graduating from Cornell University with a degree in English. Having written for and worked in editorial operations for various publications, and with prior publicity work under her belt, Katie combines a talent for writing clean, convincing pitches and copy with an innate understanding of social media platforms and an impressive pulse on the news and what makes something newsworthy. She brings an analytic sensibility, a keen listening ear, and a comfort with all things digital to PR work and beyond at ANPR.
Sarah Van Cleve

Awesome list of awesome things:

Sarah Van Cleve PR Coordinator

Sarah joined ANPR in 2018 after graduating from Northwestern University with a degree in Journalism. A writer by nature, she has previously had content featured on sites such as Refinery29, Real Simple, and InStyle.
Sarah brings a passion for digital media to ANPR, including a knowledge of the ever-changing digital landscape and the right voice for social media, especially Twitter. Thanks to her background in journalism, Sarah knows what reporters want to hear and how to best get pitches from their inbox into their writing.