Who We Are
ANPR is a NYC-based PR Agency founded in 2003. To truly know the story of ANPR, you must first know the rich histories of our fascinating and wholly unique staff. To aid you in this, we’ve put together an illuminating (and entertaining, we admit) timeline. Now, like all good history lessons, let’s start from the top, shall we?
NPR hits the airwaves
1971 - National Public Radio hits the airwaves, coming only one letter away from having the best acronym ever.
Hearst Magazines hires Alissa Neil as a public relations manager
In this role, she handles the trade and consumer publicity for the company’s 15 magazines (including Cosmopolitan, Esquire, Redbook, and many others).
Jocelyn Nubel is voted “friendliest” in her 8th grade class
A long career in public relations is almost inevitable.
Alissa joins The Village Voice as its first PR director
During her tenure, Stern Publishing buys the LA Weekly, Cleveland Free Times, Seattle Weekly, Minneapolis City Pages, and three other alternative newsweeklies where Alissa oversees PR.
Alissa joins the company that made the internet famous: The Industry Standard
Here, she is in charge of weekly magazine publicity, Standard conferences, and events. Alissa likens her experience to a residency (as in, she worked so much, she might as well have lived there), and it’s where she hones her skills in company positioning, messaging, crisis communication, and new product launches.
Alissa and the Editor in Chief of Bicycling magazine head to Portland, Maine to kick off BikeTown
Now in its eighth year, the grassroots program has traveled to more than 40 cities, as well as Africa, and given away more than 5000 bikes. It’s also been on the Today Show, The Early Show and numerous other outlets thanks to ANPR.
ANPR hangs its shingle
Freshly back from Italy, Jocelyn Nubel begins an internship at ANPR. First order of business: figure out what a shingle is.
Food is fun again when ANPR helps launch CHOW magazine in print form
ANPR plans a launch party at Metrazur, NYC and the who’s who of major league foodies attend. Even Chef Charlie Palmer himself sticks around. CNET then buys CHOW, and CHOW becomes CHOW.com. Buh-bye print.
The staff at ANPR keeps claiming they have “the force” and staging mock light saber battles
In reality, they have the George Lucas Education Foundation as a new client.
Jocelyn graduates from NYU
Jocelyn graduates from NYU with a BA in journalism and she starts full time at Alissa Neil PR.
Jocelyn and Alissa sit next to NY1’s George Whipple and his infamous eyebrows at ANPR client, Variety’s film screening series
Also, and perhaps more importantly, Variety seeks assistance from Alissa and Jocelyn to oversee a Matt Dillon NYC photo shoot.
Spotted — Al Gore singing along to “Hip Hop Hooray” at an ANPR-organized GOOD launch party
The media is abuzz (and yes, pretty hungover) after this barn-burner of a magazine bash.
ANPR makes “giving a damn” mainstream again by helping to launch GOOD, the previously unheard of magazine
ANPR scores features in the New York Times, Wall Street Journal and a segment on Good Morning America. Subscriptions skyrocket from zero to 2000 on the day the news hits.
Alissa signs on with Backpacker supported non-profit, Big City Mountaineers
After working and being inspired by Backpacker magazine for nearly 5 years, Alissa signs on with Backpacker supported non-profit, Big City Mountaineers, and takes to the back country for 8 days in Yosemite. Uh-oh.
ANPR gets out more
Alissa and Jocelyn work with Backpacker magazine & the NYC Parks Department to pull off “Under the Stars,” an overnight camp-out event that highlights Backpacker‘s prowess in everything outdoors
The adorable and now grown up Hanson brothers take on ANPR; ANPR takes on Hanson’s charity book: “Take The Walk.”
ANPR hires 3rd full time employee
A media favorite, The Week magazine, finds its new favorite PR firm
They hire ANPR and the start of a long-standing relationship begins.
ANPR finds the perfect venue and organizes a Pandora get-down
Hiro Ballroom it is.
CBS brings back ANPR for round 2
CBS buys CNET, owner of CHOW.COM, and brings back ANPR for round 2.
It always has, and it continues to thanks in part to The Frisky’s patronage of ANPR.
Alissa Neil PR Clients (Runner’s World, Backpacker, Bicycling) sweep the National Magazine Awards
The appropriate level of celebration ensues.
Alissa heads to Agahoza-Shalom Youth Village in Rwanda
Alissa heads to Agahoza-Shalom Youth Village in Rwanda to check out PR opportunities there. The pro-bono project continues today.
The Slate Group hires ANPR
Little do they know, they’re about to become roommates.
ANPR heads to DC for the 6th annual Opinion Awards presented by The Week.
Alissa and Jocelyn manage the massive press presence and mingle with David Axelrod.
Slate moves office to 95 Morton Street, ANPR piggybacks
Second verse same as the first at the 7th annual Opinion Awards
Only this time, it’s special guest Rahm Emanuel who they’re hangin’ with.
ANPR submits three panels to SXSW.
Three for three, they all get accepted.
Happy 8th birthday, ANPR!
Some generally excellent news
Slate wins National Magazine Digital Award for General Excellence.
Mud run, anyone?
ANPR starts training for the biggest and best mud run for women, Dirty Girl, preparing PR strategy for 60 plus events nationwide.
Stephanie Gomory joins ANPR
Her first day of work: Hurricane Sandy. Nevertheless, she officially rounds out the A-team.
ANPR’s VP Jocelyn Nubel changes her name and relocates to Palo Alto
The new Mrs. Westerhold opens ANPR’s West Coast office in the heart of Silicon Valley.
Austin, here we come!
ANPR heads to SXSW in Austin, TX for Slate, The Week, and mental_floss with three accepted panels: “40 characters v. 14,000 words”, “Is Aggregation Theft?”, and “From Dorm Room to Board Room”.
Work and fun collide again
Splitsider hires ANPR to handle the launch of their digital distribution label, Splitsider Presents, and its first film release, “The Exquisite Corpse Project”
SXSW, Take 2
This time with 5 client panels featured at the Interactive and Film festivals
Whichever way you say it, ANPR is thrilled to take on its first DC-based client, the eco-friendly car service Green Tomato Cars
More generally excellent news
Pacific Standard snags a National Magazine Awards nomination in the much-coveted General Excellence category for Literature, Science, and Politics
Awesome list of awesome things:
Alissa Neil President & Founder
|With more than 20 years in public relations for major media companies, Alissa Neil is as accomplished as she is experienced. Prior to launching Alissa Neil PR in 2003, Alissa built an impressive resume managing and directing PR for brands such as The Industry Standard, The Village Voice, LA Weekly, Redbook, and Cosmopolitan. From successfully managing the trade and consumer publicity efforts of 15 magazines at one time, to coordinating press efforts at international conferences and events, to launching unknown media entities and turning them into viral sensations overnight, Alissa has displayed extraordinary energy, creativity, and ambition in her career.||Her expertise translates into results for her clients.
Alissa has secured countless media placements for her clients within such outlets as The New York Times, The Wall Street Journal, AP, Reuters, Bloomberg, USA Today, New York Daily News, The New York Post, LA Times, San Francisco Chronicle, Advertising Age, MediaWeek, Huffington Post, Politico, MediaBistro, as well as on The Today Show, Good Morning America, CBS Early Show, CNN, CNBC, MSNBC, National Public Radio, Marketplace, PBS NewsHour, and numerous other local and national outlets. Alissa was named among FOLIO’s Top Women in Media, in the Entrepreneur category, in 2015.
Awesome list of awesome things:
Jocelyn Nubel Vice President
|Having joined Alissa Neil PR in its first year (2003) as an intern, Jocelyn is now vice president of the firm. Her current duties include creating and designing successful PR strategies, securing media placements, managing client press appearances, and executing client events. Jocelyn maintains (and is continually expanding her book of) numerous media contacts in the broadcast, print, and web arenas. Indeed, she has been responsible for booking client appearances on national and local television and radio outlets, as well as placing stories and items in key print outlets.||She’s proven effective at generating buzz around clients on influential blogs and websites. Jocelyn’s background, which includes freelance writing, blogging, and a bachelor’s degree in broadcast journalism from New York University, has made her quite familiar with modern media content and tonality. Truly, she has become an expert in identifying the type of press interaction that really works.|
Awesome list of awesome things:
Stephanie Gomory Public Relations Manager & Social Media Director
|Stephanie joined ANPR in 2012 with experience in book marketing & publicity and web copywriting. She quickly demonstrated her all-around PR and social media savvy by booking (and booking, and booking!) clients on major TV and radio programs and strategically utilizing Twitter to leverage clients’ content and drum up new, valuable connections. Stephanie keeps near-constant tabs on press coverage from all corners of the web, prepares award-winning submissions for clients’ work (in other words: our clients win, a lot!), and whips up talking points on everything from digital media to mud runs.||By engaging with clients’ messaging inside and out, Stephanie comes up with the right angles for pitches and tweets that truly get ANPR’s clients noticed. She has a knack for using social media — particularly Twitter — to make clients and their content a part of the conversation and ensure they are engaging with the right influencers at the right time, all the time. She’ll capture your voice and put it to work, whether it’s getting you into the mix in the first place, or keeping you there where you need to be. Stephanie received a BA in English from Wesleyan University.|