Launch Strategy
Experiential Events
Partnerships
Media Relations

Through consistent, targeted outreach to lifestyle, tech, and business press, and through liaising with press in person at ANPR-created experiential events, ANPR succeeded in telling Cricut’s evolving story in a variety of formats, from an ever-unfolding variety of angles (from making Halloween costumes and holiday decor, to what it’s like being a DIY entrepreneur). Our expertise with planning and facilitating events translated into the cultivation of strong relationships with dozens of editors and reporters that we leveraged before and throughout the Cricut Maker launch, and beyond, into ongoing opportunities.