Media Strategy
Media Relations
Story Mining

When ANPR and The Week began its work together, the magazine had a cult following but it was very much marginalized as a blog-like Cliff Notes and routinely overlooked by the press when there was any discussion among its competitive set (The Economist, Time, Newsweek). ANPR elevated The Week from cult favorite to a leader amongst its peers. Leveraging the magazine’s business successes, advertising gains, top-notch hires, and expert editorial staff, ANPR established The Week as a major contender in the thought leader category, able to stand out amongst other publications such as The Economist, The Atlantic, and Bloomberg BusinessWeek. ANPR’s comprehensive public relations strategy resulted in varied coverage in both consumer and trade outlets, as well as recognition in the form of numerous awards and panel appearances.